[jnovak]

Thanks for the useful tips there Simon... lots of good pointers!

I think that you are right there Dvotee.. that too many outgoing links from your site can have a detrimental effect, since they act to reduce your Pagerank.

To make it even harder for incoming links... I think it's not only a question of getting any old incoming links, but that the links also need to be...

- keyword relevant to your business
- from sites with good/better Pagerank

I haven't looked into Adsense ... so is it not possible to control the business sector those adds are from? That way you could perhaps reduce the chances they are from direct competitors?

I suppose the main use of links to other useful sites would be to add to your perceived status with your potential clients, indicating you are well connected and knowledgeable.